‘Heads Up, Texas’ At UT-Austin To Show Distracted Driving Perils

AUSTIN, TX — In line with National Distracted Driving Month, the Texas Department of Transportation is launching its “Heads up, Texas” campaign at the University of Texas at Austin to remind drivers that their undivided attention to the road could save a life.

Partnering with AT&T It Can Wait, TxDOT aims to change distracted-driving behaviors that resulted in 100,687 crashes, 444 deaths and 2,889 serious injuries statewide last year alone. With state legislation passing a texting-while-driving ban effective Sept. 1, 2017 – making it illegal to read, write or send a text while driving in Texas – TxDOT and AT&T It Can Wait will bring a virtual reality distracted driving experience to 19 cities in Texas this April to educate and connect with local communities.

In Austin, that virtual reality experience will be staged at the Gregory Gym, 2101 Speedway, on Thursday, April 5, from 3 p.m. to 6 p.m.

>>> Image via Shutterstock

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